Corporate Website Rebrand & Development
The Opportunity
NEDS serves thousands of donor families each year who have generously made the decision to donate and honors the wishes of those who registered as donors and gave the gift of life. They needed a new look and feel for the corporate website and a new logo. We were tasked with updating NEDS web experience to showcase them as the leader in the industry. The site’s goal was to house all the information that a donor or donor family may need when making the decision of organ donation. As part of this project work we also created a new visual identity for the brand that could be used for not only the website, but across other marketing channels.
The Solutions
Research Interviews, Brand Identity, UX Strategy, Experience Design, UI Design & Development